Nitrouppi

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Privacy Policy

Effective Date: May 23, 2023

 1. Introduction

Nitrouppi recognizes the importance of your privacy and is committed to protecting the personal data you entrust to us. This Privacy Policy explains, in detail, how we collect, use, disclose, and store your personal data when you interact with our services. It also clearly outlines your rights regarding your personal data and how you can exercise them.

 

2. Who We Are

Nitrouppi is a global media and technology company, and a leading mobile gaming app monetization platform, acting as a transparent bridge between media buyers and sellers. Our platform fosters a fair and thriving mobile gaming ecosystem by ensuring that both advertisers and publishers receive exceptional value and quality.

Nitrouppi also have a gaming studio that leverage a vast network of publishers worldwide. Nitrouppi empowers developers to maximize their revenue, optimize ad performance, and ultimately, create exceptional user experiences. We are committed to creating equitable opportunities for all participants in the mobile gaming industry. Our core belief lies in a collaborative success model where everyone benefits, a philosophy that strengthens our commitment to collective achievement within the mobile gaming landscape.

 

3. What Information We Collect and Why

We gather various types of information from you during your interactions with our Services. For transparency, we categorize this information as follows:

  * Accepting all cookies

  * Rejecting all cookies

  * Being notified when a cookie is being set

  * Setting cookies to expire after a certain period

Opting out of cookies may affect personalized features within our Services. For example, you might need to re-enter your login credentials more frequently, or you may not see ads tailored to your interests.

3.1 Information You Provide Directly

This category includes data you actively give us:

  • Contact Information: Name, email address, phone number (optional), and other details provided when contacting support, subscribing to newsletters, or participating in surveys. This information allows us to respond to inquiries, deliver requested information, and provide customer support.
  • Account Information (if applicable): Username, password (stored securely), and profile information (optional) like avatar, bio, or preferences. This data lets you create a personalized profile within the App and enhances your user experience.
  • In-App Data (with your consent and App developer permission): Limited data specific to the App, such as in-game purchases, character customization choices, or progress made. This information helps us deliver relevant in-app advertising or personalize your experience (subject to your consent and App developer’s privacy policy).

3.2 Information Collected Automatically

This data is essential to operate and improve our Services:

  • Device Information: Device identifiers (IDFA/AAID) for tracking installations, analyzing app performance, and ensuring ad delivery. We also collect operating system version, device type, and model to understand how users access our Services and optimize accordingly.
  • IP Address: We collect your IP address (including potentially IPv6 in the EU with consent) to identify your approximate location for geographically relevant content/ads. In the EU, we obtain your specific consent before collecting precise location data. IP addresses also help route network traffic efficiently.
  • Geo-location Data (with your explicit consent in the EU): Precise location data (GPS coordinates) for providing location-based services or delivering location-targeted advertising.
  • User Behavior Data: Data about your interactions with our Services, including ad impressions, clicks, time spent on features, app usage patterns, and in-app purchases (if applicable). This data helps us understand user behavior, identify areas for improvement, and personalize your experience.
  • Cookie Data: We use cookies and similar technologies to remember your preferences (language settings, login credentials) and improve your overall experience. You can generally control cookies through your browser or device settings.

We are committed to transparency and user privacy. This detailed breakdown ensures you understand how we collect and utilize information.

 

4. How We Use Your Information

We use the information we collect for various legitimate purposes to provide you with the best possible experience with our Services. Here’s a breakdown of how we use your data for each purpose:

  • 4.1 Providing and Improving Our Services
    • Delivering personalized advertising: By analyzing user behavior data (ad interactions, app usage patterns), we can tailor advertising to your interests and preferences. This means you’re more likely to see ads relevant to you, improving the overall ad experience.
    • Targeting ads and capping their frequency: We use information like device type, location (if provided), and app usage patterns to target ads to specific user groups. We also implement frequency capping to ensure you don’t see the same ad repeatedly.
    • Conducting analytics and generating reports: We analyze user behavior data to understand user trends, identify areas for improvement within our Services, and assess the performance of advertising campaigns. This helps us make data-driven decisions to continually improve the functionality and user experience of our Services.
    • Detecting and preventing fraudulent activity: We use device information, IP addresses, and user behavior data to detect and prevent fraudulent activity such as click fraud or unauthorized account access. This helps maintain a secure environment for all users.
  • 4.2 Account Management
    • Creating and managing your account (if applicable): We use your account information to create and manage your account within an App, allowing you to access its features and functionalities.
    • Providing customer support and responding to your inquiries: We use your contact information to respond to your inquiries submitted through our support channels and provide you with the necessary assistance.
    • Delivering targeted in-app content or features (subject to your consent and App developer’s privacy policy): With your consent, we may use in-app data to deliver targeted content or features within the App that align with your interests and preferences.
  • 4.3 Legal and Regulatory Compliance
    • Complying with applicable laws, regulations, and court orders: We may use your information to comply with legal obligations, respond to lawful requests from law enforcement, and cooperate in investigations. This may involve disclosing your information if required by a subpoena, warrant, or court order.

We will always strive to use the minimum amount of information necessary to achieve the purposes described above.

 

5. Legal Basis for Processing Data (EEA Users)

For users in the European Economic Area (EEA), we process your data only on legal grounds as mandated by the General Data Protection Regulation (GDPR). These legal grounds include:

  • 5.1 Consent: We obtain your explicit consent for specific purposes like collecting precise geolocation data or storing data for longer periods.
  • 5.2 Contractual Necessity: In certain cases, processing your data is necessary to fulfill our contractual obligations with App developer partners (e.g., delivering targeted advertising within their Apps).
  • 5.3 Legitimate Interests: We process your data for our legitimate interests when your interests and rights are not overridden. These interests include fraud prevention, network security, service improvement, and personalized advertising. We strive to maintain a balance between our legitimate interests and your privacy rights.

 

6.Information Sharing and Disclosure

We share your information only under limited circumstances with entities that ensure an appropriate level of data protection:

  • 6.1 Service Providers: We engage third-party service providers to assist us in operating and improving our Services. These providers may have access to your personal data to perform specific tasks on our behalf, such as hosting our infrastructure, providing data analytics, or delivering targeted advertising. We enter into strict contractual agreements with these service providers that oblige them to process your data only in accordance with our instructions and applicable data protection laws.
  • 6.2 Law Enforcement, Government Authorities, or Courts: We may disclose your information to law enforcement, government agencies, or courts when required by law, in response to a valid legal subpoena, warrant, or court order, or when we believe in good faith that such disclosure is necessary to prevent physical harm or financial loss, report suspected illegal activity, or investigate violations of our Terms of Service.
  • 6.3 Business Transfers: In the event of a merger, acquisition, or asset sale, your information may be transferred to a new owner or operator of the Services. We will notify you of any such transfer and ensure that the new entity abides by this Privacy Policy.

 

7. International Data Transfer

Nitrouppi operates globally, and your personal data may be transferred to and processed in countries outside your own, including those with potentially lower data protection standards. When transferring data internationally, we take appropriate safeguards to ensure an adequate level of data protection, such as:

  • 7.1 Standard Contractual Clauses: We utilize standard contractual clauses approved by the European Commission to ensure data controllers outside the EEA comply with EEA data protection requirements.
  • 7.2 Data Transfer Impact Assessments: We conduct assessments to evaluate the risks associated with transferring data to specific countries and implement additional safeguards as needed.

 

8. Data Security

Nitrouppi takes data security very seriously and implements robust technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. These measures include:

  • 8.1 Regular Security Audits: We conduct regular security audits to identify and address potential vulnerabilities in our systems.
  • 8.2 Encryption: We employ industry-standard encryption techniques to protect your data at rest and in transit.
  • 8.3 Access Controls: We restrict access to your personal data to authorized personnel who have a legitimate business need to access it.
  • 8.4 Employee Training: We train our employees on data security best practices to ensure they handle your personal data responsibly.

 

9. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Here’s a general guideline for our data retention practices:

  • 9.1 Contact Information: We retain your contact information for as long as your account is active or as needed to provide you with customer support. We may also retain it for a longer period if required by law or to comply with regulatory requirements.
  • 9.2 Account Information: If you create an account within an App, we retain your account information for as long as your account is active. We may also retain it for a longer period if required by law or to comply with regulatory requirements.
  • 9.3 Device and Usage Data: We typically retain device and usage data for a limited period, such as 12 months, to analyze trends and improve our Services. We may anonymize this data after this period for further analysis.
  • 9.4 In-App Data: The retention period for in-App data depends on the App developer’s specific privacy policy. We recommend reviewing the App developer’s privacy policy for more details.

 

10. Your Rights

You have certain rights regarding your personal data under applicable data protection laws. These rights may vary depending on your location, but generally include:

  • 10.1 Access: You have the right to request access to your personal data and receive a copy of the information we hold about you. This includes information like your contact details, device information, and user behavior data.
  • 10.2 Rectification: You have the right to request that we rectify any inaccurate or incomplete personal data we hold about you.
  • 10.3 Erasure: You have the right to request that we erase your personal data under certain circumstances, such as when your data is no longer necessary for the purposes for which it was collected.
  • 10.4 Restriction of Processing: You have the right to restrict the processing of your personal data in certain situations, such as when you contest the accuracy of your data or object to its processing.
  • 10.5 Data Portability: You have the right to request that we transfer your personal data to you or a third party in a structured, commonly used, and machine-readable format.
  • 10.6 Objection: You have the right to object to the processing of your personal data for marketing purposes, including profiling for such purposes.

To exercise any of these rights, you can contact us using the methods described in Section 11 (Contact Us). We will respond to your request within a reasonable timeframe.

Please note: In some cases, we may be unable to fully comply with your request, due to legal obligations or overriding interests. However, we will explain the reasons for this to you in our response.

You also have the right to lodge a complaint with a data protection supervisory authority if you believe that we have processed your personal data in violation of applicable data protection laws.

 

11. Contact Us

If you have any questions about this Privacy Notice or our use of your personal data, please contact info@Nitrouppi.com or our Legal department via e-mail at  legal@Nitrouppi.com.